Data Specialist and Performance Marketer Jobs

A South African company specializing in solar energy solutions is seeking a highly skilled Digital Specialist & Performance Marketer to lead the optimization and expansion of their digital presence. This role requires expertise in creating and executing performance-driven strategies to significantly increase online traffic, conversion rates, and ROI. The successful candidate will serve as a thought leader in performance marketing and SEO, consistently identifying innovative ways to maintain a competitive edge.

Responsibilities

Performance Marketing:

• Develop, manage, and optimize high-impact paid digital campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and TikTok Ads to achieve superior ROI.
• Monitor, analyze, and optimize campaign performance based on key KPIs, including CPA, CPC, ROAS, and conversion metrics.
• Execute A/B testing to refine and scale successful campaigns.
• Collaborate with the creative team to produce data-driven ad creatives.

SEO & Content Optimization:

• Lead the development and execution of advanced SEO strategies to improve organic rankings, drive traffic, and enhance user engagement.
• Conduct keyword research, competitor analysis, and technical audits to inform optimization strategies.
• Manage on-page, off-page, and technical SEO to improve website visibility and domain authority.
• Drive content strategy initiatives, aligning keyword insights with search intent to enhance relevance and user value.

Analytics & Reporting:

• Provide detailed analytics reports and strategic insights, delivering actionable recommendations to senior management.
• Use advanced tools like Google Analytics, SEMrush, Ahrefs, Moz, and Hotjar to measure and report campaign effectiveness.

Strategy Development & Leadership:

• Serve as an authority in performance marketing and SEO, staying updated on industry trends and emerging technologies.
• Proactively recommend innovative strategies and technologies to maintain a competitive advantage.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Business Analytics, or a related field. Advanced certifications (e.g., Google Ads, Google Analytics, Meta Blueprint, SEO) are strongly preferred.
• 5+ years of proven experience as a Performance Marketing & SEO Specialist in competitive digital environments.
• Track record of managing high-budget digital campaigns with proven growth in traffic, leads, and conversions.
• Advanced proficiency in analytical and SEO tools, including Google Ads, Google Analytics, Facebook Business Manager, LinkedIn Ads, TikTok Ads Manager, SEMrush, Moz, and Ahrefs.
• Experience in data-driven decision-making and proficiency in data visualization/reporting tools.

Core Competencies & Skills

• Exceptional analytical skills to translate complex data into actionable insights.
• Proven expertise in digital advertising channels, SEO planning, and execution.
• Strong understanding of digital user experience, CRO, and landing page optimization techniques.
• Effective project management and organizational skills to manage multiple initiatives.
• Excellent communication and collaboration skills to articulate strategies and results to diverse stakeholders.

Benefits

• Competitive salary based on experience (potential for higher salary based on skills and experience).