Customer Engagement Agent – Sunbet

Company: Sun International

Job Reference: SI-237

Industry: PR / Communications / Journalism / Media & Promotions

Job Type: Permanent

Position: 1 (Entry Level)

Location: Sandton, Gauteng

Date Posted: 2025-11-10

About Sun International

Sun International operates the Sunbet online sports betting platform, a key part of the company’s strategy to expand into the online gaming market. Sunbet provides a range of sports betting and casino products, and works closely with partners to grow revenue and improve the customer experience.

Job Description

The Customer Engagement Agent will identify and create opportunities to connect with potential Sunbet customers at activations and events. By engaging clients during on‑site events, you will generate high‑quality leads and support the growth of the referral database for future acquisition activities. You will also provide administrative and support services that align with company procedures.

Key Responsibilities

• Plan, coordinate, and manage on‑site activations and events to strengthen relationships with current and potential Sunbet customers.
• Generate and record leads from activations, ensuring accurate data capture and follow‑up.
• Persuade clients to open Sunbet accounts by explaining product benefits and features.
• Assist customers with placing online sports and casino bets, offering guidance and education.
• Troubleshoot technical or account queries and seek support from relevant departments when necessary.
• Collect and verify new customer FICA documentation.
• Build and maintain a network of contacts to secure referrals and future business.
• Prepare activation schedules, logistics plans, and venue booking details.
• Conduct pre‑activation checks to ensure venue arrangements meet Sunbet standards.
• Track daily lead generation metrics and report results to management.
• Complete post‑activation administrative tasks, such as attendance records and lead summaries.
• Represent Sunbet at VIP events to promote brand awareness and loyalty.
• Provide constructive feedback on campaigns and suggest improvements.

Qualifications & Experience

• Grade 12 education required.
• Minimum 2 years of experience in customer service, contact centre, or sales.
• Interest or experience in sports will be considered an advantage.

Skills & Knowledge

• Resource organisation and coordination.
• Documentation and data accuracy.
• Procedural compliance.
• Persuasive communication.
• Urgency response and emotional resilience.
• Energy, enthusiasm, and customer experience creation.

<li Conflict resolution.

• Knowledge of the sports and online betting industry.

<li Understanding of Sunbet products and online gaming.

<li Strong written and verbal communication.

<li Computer literacy (MS Office, CRM software).

<li Event coordination experience.

<li Sales and telephone skills.

<li Networking abilities.

<li Knowledge of relevant legislation (CPA, POPI, FICA).

Key Performance Areas

• Complete knowledge of Sunbet products and the online gaming landscape.
• Contribute to strategies that increase sales lead generation.
• Attend activations, identify opportunities, and canvas clients for lead generation.
• Persuade potential customers about the advantages of opening a Sunbet account.
• Provide support and education for online betting.
• Respond to technical and account queries promptly.
• Research and liaise for efficient query resolution.
• Collect FICA documentation from new customers.
• Leverage relationships for referrals.
• Compile and distribute activation schedules.
• Communicate requirements with stakeholders and visitors.
• Conduct face‑to‑face meetings at activations.
• Attend VIP events to raise brand awareness.
• Book and plan venue logistics.
• Conduct pre‑activation checks.
• Track and report daily lead generation.
• Complete post‑activation administration.
• Engage players to support brand loyalty.
• Ensure courteous customer treatment and professional service.
• Provide campaign feedback for continuous improvement.

Employment Equity & Privacy

Preference will be given to employees from designated groups in accordance with the Employment Equity Act, No. 55 of 1998, Sun International’s recruitment policy, and the company’s equity plans.

All applications will undergo reference checks and personal information will be processed as defined by the Protection of Personal Information Act (POPI) 4 of 2013. By applying, you consent to this processing.

If you have not been contacted within one month after the closing date, the application will be considered unsuccessful.

Application Deadline

Open until filled.

How to Apply

Please apply online at Sun International Direct Hire.