Senior Marketing Manager
Company: Innovative Solutions Inc.
Location: New York, NY (Hybrid – 3 days in office, 2 days remote)
Job ID: 2025-007
About the Role
The Senior Marketing Manager will lead our brand strategy, drive growth marketing initiatives, and collaborate with cross‑functional teams to deliver measurable results. This role is a pivotal part of our marketing organization and will report directly to the Director of Marketing.
Key Responsibilities
- Develop and execute the multi‑channel marketing strategy to increase brand awareness and customer acquisition.
- Manage a team of 4 marketing professionals, providing coaching, performance feedback, and career development.
- Oversee campaign planning, scheduling, and budget allocation across digital, social, print, and events.
- Analyze campaign performance data, generate insights, and optimize initiatives for maximum ROI.
- Collaborate with sales, product, and creative teams to ensure consistent messaging and alignment on goals.
- Conduct market research and competitive analysis to inform product positioning and messaging.
- Lead the creation of high‑quality marketing collateral, including case studies, white papers, and newsletters.
- Build and maintain strong relationships with outside agencies and vendors.
- Stay current on industry trends, emerging technologies, and best practices.
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
- Minimum 7 years of marketing experience, with at least 3 years in a managerial role.
- Proven track record of managing successful multi‑channel marketing campaigns.
- Strong analytical skills and ability to translate data into actionable insights.
- Excellent written and verbal communication skills.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Knowledge of SEO, SEM, and social media advertising best practices.
- Strong project management skills and ability to juggle multiple priorities.
- Creative thinking and a passion for driving innovation in marketing.
Preferred Qualifications
- Experience in the technology or SaaS industry.
- Proficiency in Adobe Creative Cloud suite.
- Knowledge of data visualization tools (Tableau, Power BI).
What We Offer
- Competitive base salary and annual performance bonus.
- Health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Generous paid time off and flexible work arrangements.
- Continuous learning budget and professional development support.
- Opportunity to shape company growth and work with a dynamic, collaborative team.
How to Apply
To join our growing team, please send your resume, cover letter, and a portfolio of relevant work to careers@innovativesolutions.com. Ensure the subject line reads “Senior Marketing Manager Application – [Your Name].” If you prefer, you can also submit your application through our online portal below.
Application Deadline
Open until filled.